East Meets West: Pakistani Professional Journeys
§ The goal of this podcast is to provide stories and experiences of Pakistani professionals in their respective industries and to allow listeners to be more informed of their field of interest.
§ A common connection being Pakistani roots allows for relatable stories for individuals who are looking to grow in their profession or simply want to learn more about a particular field.
§ There will be no industry left untouched from start-ups, traditional careers paths or newer outlets such as podcasts, YouTube or side hustles. Join me as we explore the various careers that Pakistani professionals are working at in the West.
East Meets West: Pakistani Professional Journeys
S2 E5 | Marketing Manager At Embark | Ft. Ali Malik
In this episode of the East Meets West Pakistani Professional Journeys Podcast, welcomes Ali Malik, a seasoned marketing professional with a rich background spanning multinational companies and various industries. Ali shares insights into the evolution of marketing as a data-driven field, emphasizing the importance of staying updated with trends and certifications, especially in technology-centric companies. He recounts his academic journey from engineering to MBA, his professional evolution, and the transition from Pakistan to Canada, highlighting the challenges and opportunities encountered along the way. Ali discusses the diverse facets of marketing management, the impact of digitalization and data analysis on marketing strategies, and the significance of networking and certifications in career advancement. The conversation also touches on maintaining cultural roots and the value of hard work in professional development, offering listeners a comprehensive view of adapting and thriving in the dynamic field of marketing across different cultural and professional landscapes.
0:00 Introduction
01:29 Pakistan Experience
06:16 Growing And Success - Supportive Family
07:21 Experience Moving To Canada
09:05 Interview Process - Articulating Pakistani Experience
10:45 Interest In Marketing
12:16 Getting the FIrst Role in Canada
14:04 What does A Marketing Manager Do?
15:55 Different Marketing Roles
19:33 Changes In Marketing Industry
22:28 Experience at Embark
23:39 Key Habits Developed For Success
25:28 Breaking Into Marketing Industry
27:13 How Do you Define Success?
27:43 Maintaining Culture Roots